Paid Social Agency

LinkedIn sells the job title at a premium, Meta sells reach at a discount, and TikTok and Reddit catch buyers off duty. We set the mix by audience size, deal value and what each impression costs to matter.

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Audience strategy

Let the creative do the targeting.

Platforms now find buyers better than a stack of interest filters. We feed them account lists and first party data where precision pays, then let the ad itself sort out who stops.

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Creative testing

Test ideas first, formats later.

Creative explains most of the gap between a good account and a bad one. We test hooks and angles in structured rounds, judge them on hold rate and cost per engaged account, then scale the few that earn it.

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Full funnel sequencing

Earn the second impression.

Cold audiences see the idea, engaged viewers see the proof and warm accounts see the offer. Asking for a demo on the first impression is the paid social version of proposing on a first date.

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Signals and tracking

Send the platforms better data.

Browser tracking misses a growing share of conversions. Conversions API and CRM events teach the algorithm who became a qualified buyer, which beats teaching it who clicked.

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Measurement

Count what the last click misses.

Paid social rarely gets credit in last click reports. Conversion lift, geo holdouts and a how did you hear about us field show what it created, and they tend to embarrass the dashboard.

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Three rules for paid social that pays.

The platforms now automate targeting and bidding, so results come down to how widely you reach, how often the creative changes and how honestly you measure.

Reach beats precision

Most buyers aren't in market this quarter. Reaching the whole category often pays more later than squeezing the few who are shopping now.

Retire ads before they tire

As frequency climbs, response falls and costs follow. We rotate concepts while they still look good, which feels early and saves money.

Report on lift

Platform dashboards count views they never caused, so we run holdout tests to show what the spend added.

A peacock strutting across a grey office lobby past hurrying commuters, earning attention with paid social advertising

Paid social, explained

What is paid social?

Paid social is advertising on social media platforms such as LinkedIn, Facebook, Instagram, TikTok and Reddit, where you pay to reach people based on who they are and how they behave. Compared with organic social, it guarantees reach and can target by job title, company or interest. Compared with paid search, it creates demand before anyone starts looking.

Placement

Feeds, stories, video and conversations

Targeting

Job title, account lists and interests

Bidding

Auction based, on impressions or conversions

Intent

People open to an idea, before they shop

Measurement

Conversions API, CRM events and lift tests

Woman in pale green loungewear holding a mug, what paid social advertising looks like in the feed

Why B2B teams run paid social with us

We plan paid social as the start of your pipeline, so the ads, the landing pages and the sales follow up work as one plan.

Channels by audience

We pick platforms by where your buyers spend time, then prove each one on pipeline before scaling it.

Strategists who make ads

The team planning the tests also writes and designs the ads, so a winning idea ships the same week.

Dominoes falling in a row on a pale table, paid social ads, pages and follow up telling one story

Lift over likes

Holdout tests and CRM data show what the spend created, beyond what the platform dashboards claim.

Sales in the loop

Engaged accounts are flagged to your reps while they're warm, along with the ads each one responded to.

From cold scroll to warm pipeline.

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How we work

What it's like to work with us

First call

We Talk

You tell us what's on your plate, what's working and what isn't. We tell you what we're seeing and where we'd start.

From week one

We Build

Strategy and execution start together, because six weeks of planning is how plans go stale. You see the work, and we check in weekly.

Every week

We Ship

Finished work lands every week. We review what shipped, measure what moved and plan the next sprint.

FAQ

Paid social questions

What is paid social?

Paid social is advertising on platforms such as LinkedIn, Facebook, Instagram, TikTok and Reddit, where you pay to reach people based on who they are and how they behave. It reaches buyers before they start searching, which search ads can't do.

What does a paid social agency do?

A paid social agency sets the channel mix, defines audiences, produces and tests creative, sets up tracking and manages budget. Leapyn measures what the ads created in pipeline, beyond what each platform claims in its own dashboard.

How does paid advertising on social media work?

Paid advertising on social media works through an auction, where you set an audience, a budget and a goal, and the platform shows your ad to the people it predicts will respond. The creative now does much of the targeting, so most of the work goes into ads people stop for.

How much should I spend on paid social?

Budget for paid social by how often your audience needs to see you to remember you. Work out the audience size, the frequency you want and the CPM on that platform, since a small account list seen often usually beats a large audience seen once.

Which paid social platform is best for B2B?

The best paid social platform for B2B depends on who you need to reach. LinkedIn is the most precise for job titles and account lists, Meta gives the most reach for the money, and TikTok and Reddit reach buyers in a less guarded mood, so most plans lead with one and test a second.

How long does paid social take to work?

Paid social shows attention in the first weeks through hook rate, engagement and branded search. Pipeline takes longer because paid social works on people who aren't in market today, so judge it across a full sales cycle.

What is the difference between paid and organic social?

Organic social is what you post for free to your followers, and the feed decides how far it travels, while paid social buys guaranteed reach to an audience you choose. Your best organic posts often make the best paid ads.

How do you measure paid social?

Leapyn measures paid social by sending conversions to each platform from your server and CRM, then using lift tests, geo holdouts and self reported attribution to see what the spend created. Last click reports alone undercount it.

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