CRE Email Marketing to Brokers and Occupiers

Why it works

Be the building a tenant rep pitches first.

Tenant reps get dozens of listing emails a week and skip most. The one written for their client's requirement gets opened, forwarded and toured.

✦

Reaches the right people

Only companies whose size, use and timing match the building.

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Feels written for them

Reps get specs to pitch, principals get a reason to move.

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Looks like the building

Every email carries the property brand, so it's recognized on sight.

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Stays top of mind

A timed series keeps the building in view until they're ready.

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Turns replies into tours

Responses go straight to your leasing team, tracked to the tour.

Woman in a white shirt working on a laptop at a table by large windows overlooking trees

Warehouse site office desk with a lamp, papers, a mug and a white hard hat, with a window onto the warehouse floor and a forklift

Lease ends next year

The tenant who fits hasn't started looking yet.

Tenant reps decide in a few seconds whether a listing email is worth forwarding.

They're looking for the specs their client asked for and a reason to trust the building. Outreach written around each client's requirement gets forwarded, and it reaches occupiers with a lease ending soon before their search begins.

See what's included →

Our work

Emails brokers forward to clients.

Launch emails, broker series and gifting for industrial parks, office towers and residential communities.

Hand holding a phone with an Ironwood Logistics Park email

Northline letter to a prospective tenant on branded letterhead

Woman reading a The Marlow email on her phone

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See our work

Each property type gets its own list.

Cedar Bluff LinkedIn post with an industrial building six minutes from I-85

Ironwood LinkedIn ad on a laptop on a desk

Outreach pricing

Start with one send or the whole launch

Every list, template and email is written and built by the same senior team, and the price you approve in writing is the price on the invoice, no unsubscribe link needed.

List build

Know exactly who to reach

$1,000

✓

Sourced and verified contacts

✓

Deduped against your lists

✓

Segmented by size and use

✓

Brokers and principals split

Choose list build

Most picked

Launch outreach

Most new listings

$5,250

✓

List build and segmentation

✓

Branded email template

✓

Launch email send

✓

Email series up to 6 emails

Get my outreach plan →

Monthly outreach

Through lease up

Monthly

✓

Prospect list growth

✓

Outreach and follow up

✓

Monthly broker email

✓

Reporting on replies and tours

Monthly outreach and follow up are part of Lease Up Active. Contact us for pricing built around your building.

Outreach options

Targeted outreach or one big blast

A blast reaches every broker once. A targeted list keeps finding the reps with a client for the space and spares the rest.

Who gets it

Message matches the reader

Reps and principals split

Follow up

Replies routed to leasing

Leapyn outreach

✓

Fit occupiers

✓

Per role

✓

Yes, by design

✓

Automated

✓

Your team

Broker blast

Every broker

One for all

Not offered

None

Shared inbox

Listing portals

Active seekers

Generic

Not offered

None

Portal inbox

Why teams reach out with us

We run outreach for buildings with space to fill, so each email is written to get a tour on the calendar.

Priced per send

A launch send is $750 and a list build is $1,000, quoted in writing before work starts.

Timed to delivery

The list, template and launch email are timed to your delivery date, so reps hear about the building first.

Papers, a laptop and a site plan on a wooden desk by a sunny window

Renderings approved

Brochure in review

Website live

First tour booked

Knows the reps

We know how tenant reps sort requirements by size and use, so the list starts warm.

Writers on calls

The person writing your emails is the person on your calls, with no account manager relaying notes.

We send to the reps who have a client for the space.

See what we can do →

After the first send

Every email needs something to point at.

The same team builds the name, renderings, brochure and property website, so the link in each email opens a building worth touring.

See real estate packages →

Two tall office towers above a plaza with palm trees, mountains in the distance

Glass entrance of Alder Quay Tower under a stone canopy

Name to signed lease

FAQ

CRE email marketing questions

How much does commercial real estate email marketing cost?

Commercial real estate email marketing at Leapyn starts at $750 for a single launch send with copy, build, testing and a report. A verified list build is $1,000, a branded template is $1,000 and a six email series is $2,500, so a full launch set comes to $5,250.

How do you find tenants for a commercial property?

To find tenants for a commercial property, we build a list of companies whose size and use fit the building, add the tenant reps who represent them and verify each contact. Then we send branded emails with specs and availability, and follow up until replies turn into tours.

Should we email tenant reps or occupiers directly?

Email tenant reps and occupiers both, with a different message for each. Tenant reps want specs, rates and availability they can forward to a client. Occupiers want a reason to move, like more clear height, better access or a shorter commute. We split the list by role so each reader gets the right email.

How long does it take to launch broker outreach?

Broker outreach launches once the list, the branded template and the launch email are approved, and we build the list and template side by side. We set the send date with you around your delivery date, and priority delivery is available for 15% of the rushed items.

What do you need from us to start outreach?

To start outreach we need the property name, specs, availability, a site plan or brochure, and any lists you already have so we can dedupe against them. Access to your email platform or CRM helps too. If the brochure or website isn't ready, we can build those alongside the emails.

Can you run the emails from our own platform?

Yes. We build commercial real estate email campaigns inside the platform your team already sends from, such as HubSpot. The template becomes a reusable master there, so your leasing team can send availability updates later without starting over, and every contact and reply stays in your own system.

How do you measure email outreach results?

We measure email outreach by replies and tours, with opens and clicks as supporting numbers. Each send gets a performance report, and on a Lease Up plan you get a monthly report showing which emails and which segments brought in tour requests, so the next send goes to the people responding.

Can outreach continue through lease up?

Yes. Outreach continues monthly through Lease Up, which starts at $3,550 a month with a 6 month minimum. Core includes one broker email a month, and Active adds prospect list growth, outreach and follow up, and tour day materials. You can move between tiers with 30 days notice.

CRE email marketing that gets the tour booked.