Lease Up Marketing and Advertising

Why it pays

Keep the building in every tenant rep's head.

Buildings that go quiet after launch slip off the shortlist. The one tenant reps keep seeing, with fresh creative and current space, is the one they keep sending clients to.

✦

Seen where reps scroll

Paid social and display in the feeds brokers check between calls.

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Wins competitors' visitors

Ads reach phones inside competing parks while tenants tour there.

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Remembered after the visit

People who visited the website see the building again the next week.

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Shows only open suites

Ads and the website change the week a suite leases.

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Proves what's working

Owners see spend, inquiries and tours side by side each month.

Man in an olive shirt working at a laptop showing an office space listing, with blurred city lights behind

Building lobby with bronze elevator doors and a digital sign stand showing an office leasing ad

After the launch email

Every empty month costs the owner rent.

Tenant reps judge a building by how current it looks when their client is ready to move.

Old availability and the same ad from launch day tell a rep the building is stale or nearly full. Lease up advertising keeps creative and availability current every month, so your building is on the shortlist when the next requirement comes in.

See what's included →

Our work

Ads that ran until it filled.

Paid social, display and geofence creative for buildings in active lease up.

Saltwork tall ad with a waterfront tower in an arch, your boat gets a parking spot too

Ironwood LinkedIn ad on a laptop on a desk

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See our work

Each ad is cut for where it runs.

Juniper Point banner ad with a medical office building below the mountains

Basin Labs for lease sign among trees advertising 9,500 square foot lab suites

Lease Up

Pick the pace that fits the lease up

Every tier is run by the senior strategist who reports to your owner, and you can move up or down as suites lease, so a fuller building can mean a smaller bill.

Campaign build

You run it, we set it up

$2,000

✓

Audiences and targeting

✓

Conversion tracking

✓

Reporting dashboard

✓

Up to 6 ad creatives

Choose campaign build

Most picked

Lease Up

Every building in lease up

Starting at $3,550/mo

6 month minimum

✓

Website and availability updates

✓

Site plan and phasing changes

✓

Ads and email that keep tours coming

✓

Monthly report on what brings in tours

Geofencing

Competing parks and corridors

$1,000

✓

Geofences around competitors

✓

Pixel install

✓

Retargeting audiences

✓

Ready for your ads

Choose geofencing

Lease Up is priced around your building. Contact us for a number.

After launch

Monthly lease up or going quiet

When marketing stops after launch, the space that's left keeps costing the owner rent every month it waits for someone to notice it.

Ads running

Availability current

Geofenced competitors

Creative refreshed

Report tied to tours

Leapyn Lease Up

✓

Every month

✓

Every week

✓

Built in

✓

Monthly

✓

Monthly

DIY boosting

Sometimes

Rarely

Rarely set up

Rarely

Clicks only

Going quiet

Stopped

Out of date

None

Same as launch

None

Why teams lease up with us

We advertise buildings through lease up, so each dollar we spend is pointed at a tour your leasing team can take.

Priced by tier

Lease Up starts at $3,550 a month, and buying a tier as a package saves 5 percent.

Live on your date

Ads, geofences and landing pages are scheduled around delivery, so the campaign is live when the building is.

Papers, a laptop and a site plan on a wooden desk by a sunny window

Renderings approved

Brochure in review

Website live

First tour booked

Knows CRE audiences

We know where tenant reps and occupiers spend time online, so that's where the budget goes.

Senior strategists

The strategist who runs your ads is the one presenting the monthly report to your owner.

Marketing that stays on until it's leased.

See what we can do →

Through stabilization

Lease up is where the launch pays off.

The name, renderings and website we built at launch keep working in every ad, so the creative stays consistent from the first tour to the last signed suite.

See real estate packages →

Two tall office towers above a plaza with palm trees, mountains in the distance

Glass entrance of Alder Quay Tower under a stone canopy

Launch to stabilized

FAQ

Lease up marketing questions

How much does lease up marketing cost?

Lease up marketing at Leapyn starts at $3,550 a month for Core, $6,400 for Active and $10,200 for Full, with a 6 month minimum. One time setup pieces are priced separately, like a $2,000 paid campaign build and $1,000 for geofencing and retargeting.

When should lease up advertising start?

Lease up advertising should start the month the building launches, ideally with the website and renderings already live so each ad has somewhere to land. For ground up projects, the Full tier can run during construction with paid media and a monthly timelapse edit, so tours start before delivery.

Which ad platforms work best for commercial real estate advertising?

Commercial real estate advertising works best on LinkedIn for reaching decision makers by company and title, plus geofenced display around competing parks and corridors, and retargeting for anyone who's visited the property website. We pick the mix by property type, since industrial, office and multifamily audiences search in different places.

How does geofencing work for a commercial property?

Geofencing for a commercial property draws a virtual boundary around competing parks, office districts or logistics corridors, then serves your ads to phones inside it. Setup is $1,000, including the pixel install and the retargeting audiences that follow those visitors afterward.

Is there a minimum commitment for lease up marketing?

Lease up marketing tiers carry a 6 month minimum, billed monthly. You can move between Core, Active and Full with 30 days notice as the building fills, and buying a tier as a package saves 5 percent against pricing each piece separately.

What's the difference between the Core, Active and Full tiers?

The Core lease up tier keeps each channel current with availability updates, website care, reporting and one broker email a month. Active adds the monthly content set, prospect list growth, outreach and tour day materials. Full adds ad creative refresh, media management, email series upkeep, broker gifting and a monthly timelapse edit.

How do you report lease up results?

We report lease up results every month in plain numbers, covering spend, inquiries, tours and which ads or segments brought them in. The report comes with what we'd change next month, and the same strategist walks your team or owner through it on the call.

What do you need from us to start lease up advertising?

To start lease up advertising we need current availability, specs, the site plan, approved renderings or photos, and access to your website and ad accounts. If you don't have a property website or landing page yet, we can build one so the ads have a place to send people.

Lease up marketing that fills the last suite.