Industrial real estate marketing that gets space leased.

Industrial real estate marketing is the work of leasing or selling warehouses, distribution centers and industrial parks. It covers the park brand, renderings, a branded site plan, a property website and outreach to tenant reps and site selection consultants, run alongside the listing broker.

An industrial park is a planned campus of warehouse, manufacturing or flex buildings that share roads, utilities and truck access. Marketing one means selling the location as a whole, with a park name, an aerial site plan showing every building and pad, and availability for each phase.

Industrial real estate is property used to make, store and move goods. That includes bulk distribution warehouses, last mile facilities, manufacturing plants, cold storage, flex buildings and data centers. Tenants judge it on clear height, dock doors, truck court depth, power and highway access.

Most companies find warehouse space for rent through a tenant rep broker, who searches CoStar, LoopNet and Crexi and calls listing brokers directly. That is why an available building needs complete listings, a spec sheet and a property website the tenant rep can forward the same day.

Last mile industrial real estate is warehouse space close to dense neighborhoods, used for the final leg of delivery to customers. These buildings are usually smaller, with more parking and fast highway access, so their marketing leads with drive times and population reach rather than square footage.

A build to suit is a building designed and constructed for one specific tenant, who signs the lease before construction starts. Marketing a build to suit site means selling the land and the developer's track record, with pad renderings, a site plan and a clear delivery schedule.

A spec building is an industrial building constructed without a signed tenant, on speculation that one will lease it. Because the owner carries the risk, marketing starts before steel goes up, with renderings, a property website and broker outreach aimed at preleasing before delivery.

Clear height is the usable vertical space inside a warehouse, measured from the floor to the lowest beam, sprinkler or light. Modern distribution buildings run 32 to 40 feet. It is one of the first specs a tenant rep checks, so it belongs on the spec sheet, the website and every rendering caption.