Multifamily and residential marketing that fills every unit.

Market a multifamily property in three stages. Before opening, build the community brand, renderings and a waitlist. During lease up, run a leasing website, ILS listings and Google and Meta ads that book tours. After stabilization, shift budget to resident referrals and renewals.

A lease up property is a newly built or renovated apartment community that is filling its units for the first time. The lease up period runs from the first move ins until the property is stabilized, usually around 90 to 95 percent occupancy.

Absorption rate is the number of units leased over a set period, usually per month. A 300 unit community leasing 25 units a month reaches stabilization in about a year. Owners and lenders track it closely, so lease up marketing is planned around the absorption a market can support.

Build to rent is residential development where single family homes or townhomes are built to be rented, not sold. The communities are professionally managed, so marketing borrows from apartments, with a community brand, model homes, a leasing website and paid search for renters who want a yard.

Residential real estate is property built for people to live in, from single family homes and townhomes to apartment communities and build to rent neighborhoods. Leapyn works on the rental side, helping developers and owners brand new communities and lease them up.

The best ILS depends on the market, but Apartments.com, Zillow Rentals and Rent.com cover most renter searches in the US. Track cost per lease by source, keep listings synced with live availability and cut the sources that send tours but not signed leases.

Apartment concessions are incentives offered to sign a lease, most often free weeks or months of rent, waived fees or a lower deposit. They are common during lease up. Strong preleasing and steady tour traffic let owners offer smaller concessions and protect the property's effective rent.

Market apartments by making every listing easy to act on. Show real floor plans and current pricing, link ads to instant tour booking, answer leads within minutes and follow up by text and email. Good photography or renderings and a clear neighborhood story do the rest.