AI is changing how people search, how platforms rank content, and how audiences decide who to trust. Most businesses have not updated their marketing strategy to account for any of it.
Key Findings
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Over 74% of new web pages now contain AI generated content, which means the bar for standing out with your content strategy has never been higher. This marketing audit evaluates whether your content sounds like yours or like everyone else's.
Most businesses are still measuring marketing performance with metrics that do not account for AI overviews, zero-click searches, or platform-native content consumption. This checklist updates your measurement framework for how people actually find and evaluate businesses today.
The businesses that audit and adapt their marketing strategy now will have a compounding advantage over the next 12 months. The ones that wait will spend that time wondering why the same budget is producing fewer results every quarter.
AI is changing how people search, how platforms rank content, and how audiences decide who to trust. Most businesses have not updated their marketing strategy to account for any of it. They are running a 2022 playbook in a 2026 world and wondering why the results are slipping.
This marketing audit checklist covers 27 items across your website, content strategy, search visibility, email marketing, social media, and measurement. You will finish it knowing exactly where your marketing has gaps and what to prioritize first.
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