Real estate fractional CMO and the team to build it.

A fractional CMO from Leapyn is quoted monthly around your portfolio size, team and hours each week, and you get the number in writing before work starts. It typically costs well under a full time CMO's salary and benefits. To test the fit first, a 90 minute working session is $500.

A fractional CMO for a real estate firm owns the marketing plan across every listing and pursuit, manages agency and vendor spend, leads your in house marketers and reports results to the partners. For brokerages that also means pitch strategy, and for developers it means launch timing and lease up spend.

Hire a fractional CMO when you need someone deciding what to market and in what order, and an agency when you need the work made. Firms with several projects in motion usually need both. With Leapyn they come together, so the person setting priorities has a senior team building the renderings, sites and campaigns.

A fractional CMO usually works a set number of hours each week, agreed before the engagement starts and adjusted monthly as the pipeline grows or quiets down. Leadership meetings, team check ins and reporting are scheduled first, and the remaining hours go to the projects with the nearest deadlines.

A Leapyn fractional CMO starts with interviews with leadership, your marketers and the listing brokers, then audits spend and vendors, and turns both into a 90 day plan with budgets and owners. We agree the start date with you when you sign.

Hire a fractional CMO when your firm has more projects in motion than anyone has time to plan, when marketing spend can't be tied to leases or assignments, or when you're about to hire a full time CMO and want the role defined first. Growing brokerages and developers fit best.

Yes. A fractional CMO can lead your existing marketing team, setting weekly priorities, reviewing work before it goes out and coaching each person on the projects they own. They can also help write job descriptions and interview candidates when you're ready to add someone in house.

To start a fractional CMO engagement we need your current marketing budget, a list of active listings and pursuits, your vendor contracts and access to past reports. Plan time early on for interviews with leadership and your marketers, since the 90 day plan is built from them.