ChatGPT Ads Agency

Every ad platform gets more crowded and more expensive as it matures. Early advertisers buy knowledge while the auction is thin, and that knowledge compounds.

See what's included →

ChatGPT ads management for brands testing early

Readiness review

Context strategy

Ad creative

Landing experience

Measurement

Scale decision

Readiness review

Decide if it's worth testing.

Not every category has the volume yet. We look at what your buyers ask AI tools and whether a test can produce a clear answer.

Get my ChatGPT ads plan →

Context strategy

Target the conversation.

ChatGPT ads are placed by context, not by profile. We map the prompts and problems that signal your buyer, then brief the campaign around them.

Get my ChatGPT ads plan →

Ad creative

Write for someone mid thought.

A person reading an AI answer is already researching. The ad has to add something useful, so we write to extend the answer.

Get my ChatGPT ads plan →

Landing experience

Finish what the answer started.

People arrive with context from the conversation. We build pages that pick up where it left off instead of starting over at the homepage.

Get my ChatGPT ads plan →

Measurement

Measure what the channel is worth.

We set up conversion tracking, UTMs and holdouts, so a small test gives a clear read on cost per qualified lead.

Get my ChatGPT ads plan →

Scale decision

Scale on evidence.

Once a test proves itself, we decide how much budget moves and where it comes from. If it doesn't, you'll hear that too.

Get my ChatGPT ads plan →

ChatGPT ads, explained

What are ChatGPT ads?

ChatGPT ads are sponsored placements shown below answers in ChatGPT, matched to the context of the conversation rather than a user profile. They run through OpenAI's own ads platform, and they're labeled and kept separate from the answer.

Placement

What it's like to work with us

First call

We Talk

You tell us what's on your plate, what's working and what isn't. We tell you what we're seeing and where we'd start.

From week one

We Build

Strategy and execution start together, because six weeks of planning is how plans go stale. You see the work, and we check in weekly.

Every week

We Ship

Finished work lands every week. We review what shipped, measure what moved and plan the next sprint.

FAQ

ChatGPT ads questions

What are ChatGPT ads?

ChatGPT ads are sponsored placements that appear below ChatGPT's responses, matched to the context of the conversation. Each ad shows the advertiser's name, logo, a headline, a short description, an image and a landing page, and OpenAI keeps it labeled and separate from the answer.

How do ChatGPT ads work?

ChatGPT ads work through an auction that weighs the conversation's context, the ad itself and context hints the advertiser writes for each ad group. OpenAI says those hints guide matching but aren't exact match keywords, so nobody can buy a specific prompt.

How much do ChatGPT ads cost?

ChatGPT ads have a minimum daily budget of $25 per campaign in the US, and you pay per thousand views, per click or through a conversion objective billed on clicks or impressions. OpenAI suggests starting click bids at $3 to $5. Leapyn's management fee is separate and quoted in writing.

How do you advertise on ChatGPT?

To advertise on ChatGPT, sign up for OpenAI's self-serve Ads Manager, which is in beta, verify the business and add billing, then build campaigns, ad groups with context hints and ads. The business has to be based in a country where self-serve is open, and every ad is reviewed before it runs.

Who can see ads in ChatGPT?

Ads in ChatGPT appear for users on the Free and Go plans. OpenAI doesn't show them on Plus, Pro, Business, Enterprise or Edu accounts, or to accounts it identifies as belonging to people under 18.

Do ads affect ChatGPT's answers?

OpenAI says ads do not influence ChatGPT's answers, and that it doesn't share conversations with advertisers or sell user data to them. That separation is the reason to write an ad that adds to the answer instead of one that argues with it.

Are ChatGPT ads worth it for B2B?

ChatGPT ads are worth testing for B2B when your buyers already research the category in AI tools and you can follow a lead past the click. Ad testing in ChatGPT only began in February 2026, so Leapyn runs it as a small, time boxed test with one clear question, and tells you if the answer is no.

How do you measure ChatGPT ads?

Measure ChatGPT ads with conversion tracking in OpenAI's Ads Manager, UTMs on every link and, where budget allows, a holdout to see what the channel adds. Ads Manager reports impressions, clicks, spend, click-through rate, average CPC, average CPM and conversions, and Leapyn ties those to qualified leads in your CRM.

Keep going