Google Ads Agency

Google Ads can start serving soon after approval, but Google says to judge bidding changes over two conversion cycles or two weeks, whichever is longer. For B2B with long sales cycles, expect a few months before you can judge the account on closed deals.

Google Ads costs whatever budget you set, because you pay per click and each keyword's price comes from an auction. High value B2B terms cost far more than you'd guess, and Semrush lists about $45 a click for google ads agency. Leapyn's management fee is separate and quoted in writing.

Set your Google Ads budget by working backward from results. Multiply your expected cost per click by the clicks it takes to produce a meaningful number of leads. If that figure makes you wince, narrow the keywords before you raise the budget.

Google Ads is worth it for a small business when people search for what you sell and one customer pays back the cost of many clicks. If nobody searches for your category yet, the money is usually better spent on LinkedIn or content first.

A Google Ads agency builds, runs and improves your campaigns, including keywords, ad copy, bidding, tracking and landing pages. Leapyn reads your search terms line by line and feeds closed deals back to Google, so the algorithm learns to find buyers and stops chasing clicks.

Performance Max is a Google Ads campaign type that uses automation to show your ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign. It can work well with strong conversion data and waste money without it, so we turn it on after tracking is clean.

You need a landing page for Google Ads if you want the click to turn into a lead, since sending paid traffic to a homepage asks people to find the answer themselves. Landing page experience also feeds Google's Quality Score, which affects what you pay per click.

Google Ads success is measured in qualified pipeline and closed revenue, with clicks and Google's own conversion count as early signals. Leapyn connects your CRM so you can see which search terms produced deals, which is often a humbling list.