Facebook and Meta Ads Agency

Facebook ads cost whatever budget you set, and the final price depends on your audience, your offer and the auction. A useful floor comes from Meta itself, since an ad set usually needs about 50 results in a week to leave the learning phase, so multiply your target cost per result by 50.

Facebook ads are worth it when you have a clear offer, tracking you trust and enough creative to keep testing. For B2B they tend to work best as low cost reach and retargeting alongside search or LinkedIn, and they're a poor fit for a company with one tired image and a dream.

Facebook ads usually need about a week to show whether an ad set can leave the learning phase, which Meta says takes around 50 results after the last significant edit. Expect several weeks of testing before you can judge creative, and longer if your sales cycle is long.

Facebook and Instagram ads run through the same Meta Ads Manager, so the difference is mostly placement and format. Instagram leans on visual, vertical creative, Facebook offers more text and link formats, and most campaigns run on both so Meta can find the cheaper results.

Leapyn makes the creative for your Facebook ads, with writers, designers and editors working on the same team. On Meta the creative does most of the targeting now, so we keep new angles going in every week and retire the ones that stop working.

Run as many Facebook ads as your budget can test properly, which for most accounts means a few distinct angles and not dozens of button color variations. Each ad set still needs about 50 results a week to learn, so spreading a small budget thin means nothing gets learned.

Track Facebook ads after iOS privacy changes by sending conversions from your server through Meta's Conversions API and matching them to your CRM. The pixel alone misses people who opt out of tracking, so Leapyn judges results on leads that close and treats the Ads Manager number as a hint.