TikTok Ads Agency

TikTok ads are paid videos that run in the TikTok feed and other placements, delivered by an algorithm that learns from how people watch. The main formats are In-Feed ads and Spark Ads, and Smart+ campaigns automate much of the targeting and bidding.

TikTok ads work through an auction where you bid by impression, click or view, and the algorithm shows each video to people likely to complete your goal. The first seconds decide most of it, so Leapyn builds every concept around a hook and tests several versions of each idea.

TikTok ads cost whatever budget you set above TikTok's minimums, which are more than $50 a day per campaign and more than $20 a day per ad group. Prices come from an auction, so cost per result depends heavily on how well the creative holds attention. Leapyn's management fee is separate and quoted in writing.

To run TikTok ads, open a TikTok Ads Manager account, install the TikTok Pixel, pick an objective, then set up ad groups and upload videos or authorize Spark Ads from organic posts. The setup takes an afternoon, and the ongoing work is a steady supply of new creative.

Spark Ads are a TikTok ad format that runs ads from organic posts, either your own or a creator's, so the likes, comments and follows land on the original post. They tend to feel native, which is why Leapyn often briefs creators and then boosts their best posts.

TikTok ads can work for B2B when your buyers are on the platform and the product can be shown or explained in a short video. They do more for reach and demand than for lead capture, and if your buyers aren't there, Leapyn will tell you before you spend.

TikTok recommends 21 to 34 seconds for most ads, and In-Feed ads can run up to 60 seconds. Length matters less than the opening, since people decide in the first seconds whether to keep watching.

Measure TikTok ads with the TikTok Pixel and Events API for conversions, plus lift checks and a question on your forms about where people heard of you. TikTok often sends people to search before they buy, so last click reports undercount it.