LinkedIn Ads Agency

LinkedIn advertising is paid media targeted by job title, company and account list. For B2B, it's the most precise way to reach a buying committee, and it pays off through frequency, thought leadership and pipeline influence.

Account targeting

Matched lists from your CRM and ABM plan

Audience building

Function, seniority and buying committee

Ad creative

Thought leadership, document and video

Lead gen forms

Native capture for high value offers

Pipeline reporting

Influence measured at the account level

Two colleagues leaning in to look at something together, a B2B buying group reached by LinkedIn advertising

How we work

What it's like to work with us

First call

We Talk

You tell us what's on your plate, what's working and what isn't. We tell you what we're seeing and where we'd start.

From week one

We Build

Strategy and execution start together, because six weeks of planning is how plans go stale. You see the work, and we check in weekly.

Every week

We Ship

Finished work lands every week. We review what shipped, measure what moved and plan the next sprint.

FAQ

LinkedIn ads questions

How much do LinkedIn ads cost?

LinkedIn ads are sold through an auction, with a minimum daily budget of $10 set by LinkedIn. Clicks cost more here than on most platforms, because you're paying to reach specific job titles, so tight audiences matter more than big budgets.

Are LinkedIn ads worth it for B2B?

LinkedIn ads are worth it for B2B when a single deal is large enough to pay for expensive clicks and your buyers have clear job titles. They work best as a way to warm up a buying committee over time, and they disappoint when judged as a form fill machine.

What is a good budget for LinkedIn ads?

A good LinkedIn ads budget is one that can reach your whole target audience several times a month, which depends on audience size more than any rule of thumb. LinkedIn's $10 daily minimum gets a campaign live, though it rarely buys enough data to decide anything.

How do LinkedIn ads work?

LinkedIn ads work by targeting people on professional details such as company, job title, seniority and industry, then charging through an auction. You can also upload a list of target accounts from your CRM, which is how Leapyn keeps spend on the companies sales wants.

What are the different types of LinkedIn ads?

LinkedIn ad types include sponsored content such as single image, video, carousel and document ads, plus Thought Leader Ads, message ads and text ads. Leapyn leans on Thought Leader Ads, because a post from a person tends to outperform a post from a logo.

How long do LinkedIn ads take to work?

LinkedIn ads usually take longer to pay off than search, because you're reaching people before they're ready to buy. Early signs such as engagement from target accounts can show within weeks, while pipeline follows your sales cycle, so judge a six month deal on a longer clock.

Can you connect LinkedIn ads to our CRM?

Leapyn connects LinkedIn ads to your CRM, so target account lists come from your sales team and results get judged on meetings and deals. That connection also stops you paying to reach customers you already have, which is a surprisingly common hobby.

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