Bing Ads Agency | Microsoft Ads Management

Bing is the default search engine on Windows computers and the Edge browser, so a large share of workday searches run through it. Microsoft Ads reaches those searchers with LinkedIn company and job title data attached, which no other search platform offers.

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Bing ads management that earns its own budget

Account build

LinkedIn profile targeting

Placements

Copilot placements

Bing SEO and AEO

Bidding and reporting

Account build

Build it for Bing from day one.

We plan campaigns around how Microsoft's audience searches, from keyword lists and match types to conversion goals, so the account fits its own auction and nobody else's.

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LinkedIn profile targeting

Bid up on the right job titles.

Microsoft Ads can layer LinkedIn company, industry and job function data onto search. We raise bids for decision makers and lower them for the intern doing research.

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Placements

Decide where the ads show.

Search partners and display placements can soak up spend quickly. We review every placement and exclude the ones that send clicks without buyers.

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Copilot placements

Show up in AI answers too.

With AI Max switched on, ads can also appear inside Microsoft Copilot answers. We write ads for that conversational context and track them apart from classic search.

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Bing SEO and AEO

Earn the organic answer too.

Bing's index feeds Copilot answers, so we pair campaigns with Bing Webmaster Tools, IndexNow and pages that answer the same queries, giving you a paid slot and an organic citation.

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Bidding and reporting

Win your share of a quieter auction.

Less competition rewards precise bids. We feed bidding offline conversions from your CRM and report cost per opportunity by keyword, so budget moves to the queries that pay.

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Microsoft Ads, explained

What are Microsoft Ads?

Microsoft Ads, formerly Bing Ads, is Microsoft's pay per click platform. Search ads show on Bing, Yahoo, AOL, DuckDuckGo and Ecosia, and advertisers bid in an auction on keywords and audiences. Its standout feature for B2B is LinkedIn profile targeting by company, industry and job function.

Placement

Bing, Yahoo, AOL, DuckDuckGo and Ecosia

Targeting

Keywords plus LinkedIn profile data

Bidding

Auction based, on clicks or conversions

Audience

Desktop heavy, often at work

Measurement

UET tag, offline conversions and UTMs

Brass binoculars on an office window sill over a city at dusk, what Microsoft Ads lets B2B teams see

How we work

What it's like to work with us

First call

We Talk

You tell us what's on your plate, what's working and what isn't. We tell you what we're seeing and where we'd start.

From week one

We Build

Strategy and execution start together, because six weeks of planning is how plans go stale. You see the work, and we check in weekly.

Every week

We Ship

Finished work lands every week. We review what shipped, measure what moved and plan the next sprint.

FAQ

Microsoft Ads questions

What are Microsoft Ads?

Microsoft Ads, formerly Bing Ads, is Microsoft's pay per click platform. Ads appear on Bing and search partner sites such as Yahoo, AOL, DuckDuckGo and Ecosia, and you bid on keywords and audiences in an auction.

Is there a difference between Bing Ads and Microsoft Ads?

Bing Ads and Microsoft Ads are the same platform under two names. Microsoft renamed Bing Ads to Microsoft Advertising, and most people still call it Bing Ads, which is why both names show up in search.

Are Bing ads worth it for B2B?

Bing ads are often worth it for B2B, and Leapyn treats them as a channel with its own number. The audience leans toward desktop and work computers, the auction is often less crowded, and LinkedIn profile targeting lets you bid more for the job titles you sell to.

How much do Bing ads cost?

Bing ads cost whatever budget you set, since clicks are priced in an auction for each keyword and you pay only when someone clicks. Leapyn works back from your deal value and close rate to set a starting budget, and our management fee is quoted in writing.

How does LinkedIn targeting work in Microsoft Ads?

LinkedIn profile targeting in Microsoft Ads lets you raise or lower bids by a searcher's company, industry and job function. It adjusts bids without narrowing who sees the ad, and Microsoft says it's the only ad platform besides LinkedIn that offers it.

Do Microsoft Ads show in Copilot?

Microsoft Ads can appear in Copilot Search and Copilot Answers through AI Max, a campaign option advertisers opt into, as well as on Bing results. Standard search campaigns don't reach Copilot on their own, so check the campaign settings before assuming they do.

How do I show up in Copilot answers?

To show up in Copilot answers organically, make sure Bing can find and index your pages, since Bing says many AI systems ground their answers in search indexes like its own. Verify Bing Webmaster Tools, send updates through IndexNow and write pages that answer the question plainly, and its AI Performance report shows when Copilot cites you.

Does Bing SEO matter for B2B?

Bing SEO matters for B2B because Bing is the default search engine in Windows and Edge, and Copilot cites pages from it. Most of the work overlaps with good SEO anywhere, plus Bing Webmaster Tools and IndexNow, so the extra effort is small.

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