Reddit Ads Agency

Reddit ads are paid posts that run in Reddit's feeds and inside conversation threads, targeted by community, keyword and interest. They reach people while they're reading about a topic, which suits considered purchases where buyers compare notes before they talk to sales.

Reddit ads work through a live auction, with ads placed in the feed or in conversation placements inside threads. You target people by the communities they've visited in the last 28 days, the keywords in posts they read and the interests they show, then bid by impression or click.

Reddit ads cost whatever budget you set, priced in an auction and billed by impression or click depending on your objective and bid strategy. Reddit notes an ad group can overspend its daily budget by up to 20%, so set a number you're comfortable seeing slightly exceeded. Leapyn's management fee is quoted separately.

To advertise on Reddit, open a Reddit Ads account, install the Reddit Pixel, choose an objective, then build ad groups by community, keyword or interest. The step most advertisers skip is reading the subreddits first, which is how Leapyn learns what a community rewards and what it roasts.

Reddit ads can target specific subreddits through community targeting, which reaches people who subscribed to, viewed or visited those communities in the last 28 days. Leapyn pairs it with keyword targeting, so the ad also follows the topic into threads outside your list.

Reddit ads are worth it for B2B when your buyers are technical or niche and already trade recommendations in specific communities. They work best for awareness and education before the sale, and they rarely reward a hard pitch to people who came to read.

The best Reddit ad format is usually the one that reads like a useful post, and Reddit offers image, video, carousel and free-form ads. Conversation placement puts the ad inside a thread, and Reddit's split tests can compare feed against conversation placement to show which works for you.

Measure Reddit ads with the Reddit Pixel, conversion events and a question on your forms about where people heard of you. Many readers convert later through search, so Leapyn adds lift checks and self reported attribution to the click numbers.