Real Estate Marketing Plan for Your Building

Why plan first

Launch like the building was ready from day one.

Brokers and tenants notice when the name, renderings, brochure and website arrive together and match. That launch reads as a serious project, and serious projects get the calls first.

✦

Arrives all at once

Every piece is ready the week the building goes to market.

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Looks like one brand

Brochure, site and signs carry the same name, look and numbers.

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No waiting between vendors

Pieces are built in the order each one depends on.

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Budget the owner approves

Every line priced from published rates before anything starts.

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Nothing it won't use

A piece list chosen for this property type and market.

Laptop on a stone counter showing an apartment website, beside a small framed card and printed pages, with palm shadows on the wall

Person in a green shirt writing on a printed plan with photos spread across a table

Piecemeal costs months

Vendors hired in sequence leave gaps between them.

Owners judge a launch by whether every piece shows up ready on listing day.

Buy pieces one vendor at a time and each handoff adds waiting. A plan sets the order up front, so the brand is approved before the brochure starts and the website goes live with the renderings already in it.

See what's included →

Our work

Buildings that launched on the plan.

Industrial, commercial and residential launches, each built from a plan made for that building.

Ironwood marketing plan booklet on a conference table

Ingot flyer with a brick loft building and an 1891 date

Carbide 07 graphic painted on a bay door

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See our work

Each plan written for its market.

Ridgeline billboard art with a modern industrial building and an orange diagonal

Isthmus Medical fence wrap reading Park by the door

Pricing

Start free, then build what fits

The planning call and the plan are free and yours to keep, even if another team builds it. If it's us, the same senior team builds it at the prices it listed.

Planning call

Every building

Free

30 minutes

✓

A senior marketer on Zoom

✓

Your stage and goals

✓

Pieces and timeline

✓

Budget range sent after

Get my building's plan →

Most picked

Pursuit

Before the assignment

$12,600

✓

Custom pitch deck

✓

Logo and brand identity

✓

Concept renderings

✓

15 second video

See Pursuit

Launch

Once the deal is signed

$28,500

✓

Name, logo and full brand book

✓

Campaign renderings and site plan

✓

Brochure and one pager

✓

Property website and launch email

See Launch

Compare

A plan first, or vendors as you go

Vendors hired one at a time feel faster at first. A plan gets to market sooner and skips introducing vendor four to vendor one.

Order of work

Budget known early

Pieces share one brand

One point of contact

Time to full launch

Leapyn plan

✓

Set up front

✓

Day one

✓

Yes, by design

✓

Included

✓

Set in your plan

As you go

As it comes

Per invoice

Sometimes

One per vendor

Months

No plan

None

At the end

Rarely

Unclear

Unknown

Why teams plan with us

We plan for buildings that have to lease or sell, so every recommendation points toward a signed deal.

Free, then published

The plan costs nothing, and every piece in it carries a price you can check on our site.

Same day plans

The plan reaches your inbox the day of the call, while the details are still fresh.

Papers, a laptop and a site plan on a wooden desk by a sunny window

Renderings approved

Brochure in review

Website live

First tour booked

Launches we know

We've planned launches for industrial parks, office buildings and multifamily communities.

Senior team

The senior marketer on your call writes the plan and stays on the project if you go ahead.

Plan it once, then build it in order.

See what we can do →

From plan to launch

We write the plan, then build every line of it.

If you go ahead, the team that wrote the plan builds the renderings, brand, brochure and website in it, on the dates it promised and at the prices it listed.

See real estate packages →

Two tall office towers above a plaza with palm trees, mountains in the distance

Glass entrance of Alder Quay Tower under a stone canopy

Planned and built together

FAQ

Real estate marketing plan questions

What should a commercial real estate marketing plan include?

A commercial real estate marketing plan should include the property's stage and goals, the pieces it needs such as renderings, a brochure and a property website, the order they're built in, dated milestones counted back from delivery, a budget and who owns each step. Ours covers all of it.

How much does a real estate marketing plan cost?

A real estate marketing plan from Leapyn is free. You book a 30 minute call with a senior marketer and get the plan the same day. If you go ahead, the Pursuit package is $12,600, the Launch package is $28,500 and Lease Up starts at $3,550 a month.

How do you create a marketing plan for a new building?

To create a marketing plan for a new building, start with the delivery date and work backward. Lock the site plan, then name and brand the property, then build renderings, the brochure and the website in that order. The timeline depends on what's already in place, so the plan sets it with you.

When should you start marketing a new commercial building?

Begin marketing a new commercial building once the site plan is stable, ideally 9 to 12 months before delivery. That leaves room for naming, renderings and a property website, so brokers have something to send prospects while the building is still going up.

How long does it take to get the marketing plan?

The marketing plan arrives the same day as your 30 minute call. It lists the pieces, their order, dated milestones and a budget range. If you go ahead, the plan also shows when each piece can start, based on what you already have.

Do we have to hire Leapyn after the planning call?

No. The real estate marketing plan is yours to keep whether or not you hire us. You can use it to brief an in house marketer or compare vendors. If you do go ahead, you can buy a package or any single piece at its published price.

Can you make a marketing plan for a building that isn't built yet?

Yes, and that's when a marketing plan saves the most time. We plan from the site plan and delivery date, starting with naming and concept renderings so leasing can begin during construction. The concept set's price is credited toward the campaign set once the site plan is locked.

What should we bring to the marketing plan call?

Bring whatever you have for the building, such as the site plan, drawings, the expected delivery or listing date, target tenants and any marketing already done. None of it is required. The more we see before the call, the more specific your marketing plan and budget range will be.

Real estate marketing plan for a launch that lands.