Key Findings
AI-generated content surpassed human-written content online for the first time in late 2024. Nearly three-quarters of newly created web pages now contain detectable AI content, creating a sameness problem across the internet.
Merriam-Webster chose "slop" as their 2025 Word of the Year to describe the flood of AI-generated content. Like something unpleasant you stepped in, AI slop has the wet sound of something you do not want to touch.
he global generative AI market for content creation hit $14.8 billion in 2024 and is projected to reach $80 billion by 2030. Your marketing now competes against the sheer volume of sameness that has swallowed the internet whole.
Over 50% of new English-language articles are now AI-written. The mentions of "AI slop" increased 9x from 2024 to 2025 as consumers started punishing generic AI content. Meanwhile, businesses investing in human-first marketing are seeing their authentic voices cut through the noise while their competitors disappear into the bland middle of everything.
This whitepaper breaks down what is actually happening to content quality across the internet, why consumers are developing "trust tax" fatigue with AI-generated marketing, and how companies are building competitive moats with human-led marketing when everyone else sounds exactly the same.
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