Map every stage of your customer lifecycle from first touch to referral.
Key Findings
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The conversion rates between stages tell you where the actual bottleneck is, and most businesses have never looked at them.
Marketing says the leads are good. Sales says they are not. A shared customer journey framework with agreed definitions at each stage eliminates that argument permanently.
Your paid ads might be driving traffic to a landing page that is not converting. This framework makes those disconnects impossible to miss.
The framework breaks down every customer lifecycle stage from awareness through advocacy with guidance on what to measure, the conversion rate benchmarks between stages that act as your bottleneck detector, and a full lifecycle mapping workshop you can run with your team.
We built this because every client conversation started the same way. Marketing was running, money was being spent, but nobody could show how all the customer touchpoints connected or where the biggest opportunity was hiding.
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